For anyone with experience in the digital marketing world, you’ve most likely heard the term SEO. Search engine optimization focuses on improving your website to align with Google’s algorithm, which helps your website land higher on search engine results pages (SERPs). This is the most effective method of increasing organic traffic and driving more potential customers or clients to your site.
However, SEO isn’t simply one thing. Different types of websites benefit from unique practices and tools. Medical SEO, local SEO, or even a larger enterprise SEO company all require specific approaches to improving their content and rankings. Here, we take a look into enterprise SEO to learn more about ways to optimize even the largest websites.
WHAT IS SEO?
SEO, or search engine optimization, refers to a set of tools and strategies aimed at improving a website’s ranking on Google and other search engines. Why is this so important? With a world of information available to web users, search engines play an essential role in sorting and ranking the most relevant and useful content. Google uses an advanced (and constantly changing) algorithm to rank web content and connect users with the best information, services, and products.
To drive more traffic to your site, it’s critical to rank well with Google and other search engines. In the online world, there’s no more valuable real estate than the first page of Google. Most web searches never go beyond this page. In fact, according to recent data, 25 percent of web users click on the first result when performing an online search. Through specific strategies and tools, including keywords, optimizing content, backlinks, and improving the overall quality of your site, SEO experts can help your business reach that first page of Google.
WHAT IS ENTERPRISE SEO?
Compared to traditional SEO, this branch of search engine optimization focuses on larger companies with thousands of individual pages on their website. Essentially, enterprise SEO is a scaled-up and more comprehensive version of optimizing web content. When you have to develop and optimize content, links, and images for thousands and thousands of individual pages, your approach to SEO (in addition to the tool you use) needs to change.
HOW TO OPTIMIZE FOR ENTERPRISE SEO
At its core, optimizing for enterprise SEO is similar to traditional SEO strategies and techniques. Enterprise sites still benefit from keyword-rich content, backlinks, and high-quality images and videos. These are universal SEO factors that will help boost the ranking of practically any site regardless of size.
The issue at hand with enterprise SEO, primarily, is one of scale. We all know that high-quality content is important, but how do you publish consistent content when your website has thousands (or even hundreds of thousands) of individual pages? This is where enterprise SEO strategies come into play. In addition to working with an enterprise SEO company, here are some common ways to optimize enterprise sites:
1. Brand awareness.
Most enterprise websites represent larger companies, which means that there usually exists much stronger brand awareness. Effective enterprise SEO allows to leverage this brand awareness and focus on popular and common keywords. For example, if you run a local hardware store and focus on ranking for “hardware store” it’ll be quite a challenge to outrank larger companies, like Home Depot or Lowes.
2. Content management systems (CMS).
Enterprise websites can have thousands of unique pages—just think about stores like Wal-Mart or Target and all their individual product pages. To write and manage so many pages, most enterprise companies rely on content management systems (CMS) as compared to manually developing each page. CMS can help keep these pages organized and consistent.
3. Original content.
Even with thousands of individual pages, you still need to find ways to develop unique, original content. Google dislikes duplicate content and simply copy-and-pasting the same language can be detrimental for your site. Working with an experienced SEO team can help you develop high-quality original content that ranks well by utilizing tried and true SEO strategies, like keywords and understanding user search intent.
4. Understand the data.
SEO experts can help you access, manage, and understand the wealth of data and information that’s available. Google, in particular, is known for their tools that help companies look into the performance of their website. Why is this so critical? By using data and metrics, you can learn more about your website to identify what’s working well and what needs to be improved. This is especially important for enterprise websites where it can be much more of a challenge to get a bird’s eye view of your whole site. Keep in mind, however, that it’s always better to have an SEO expert that has experience within your industry on your side. It’s like an auto body shop hiring an automotive marketing business that offers SEO services specifically for auto body shops. It just works better.
CONCLUSION – WHAT IS ENTERPRISE SEO?
Whether you’re focusing on medical SEO, enterprise SEO, or local SEO, some rules have proven to be universal in the digital marketing world. Publishing high-quality, well-organized, and consistent content is one of the most effective ways to boost your site.
Additionally, performing keyword research, utilizing backlinks, optimizing headers and meta tags, and improving the user experience of your website, will all help you climb up the Google ladder. Even despite Google’s constantly changing algorithms, these are all safe bets to improve your website and your ranking.
For enterprise companies, hiring a top Denver SEO agency should be considered an effective, and almost essential, part of any digital marketing campaign. These SEO experts can help you stay on top of Google’s SERP and even work on brand awareness and social media campaigns. Essentially, if your business exists online, you’ll need SEO to thrive.