Understanding how consumers search for what you sell on Amazon is essential to growing your business. In order to do that, it is best to do Amazon keyword research.
At the present age, more and more buyers are searching for items on Amazon. And they perform those searches by entering keywords into Amazon. Here is some proof for that:
- In the US, About 47% of customers have started searching for a product on Amazon, while about 35% have visited Google first.
- Over 41% of buyers in the US only search and buy on Amazon, while 28% of people search on Google before purchasing on Amazon.
So, it cannot be denied that Amazon keyword research is essential. But, as an Amazon seller, have you established your SEO maximization strategy?
Stop muttering ‘no’ under your breath and clear your query with the following valuable information.
Leverage Amazon Autocomplete
Efficiency level: High
As we know, Google has built-in an auto-fill or auto-suggest feature in the search bar. The same goes for Amazon. It is one of the useful features for Amazon’s search box, which is considered a goldmine for keyword research.
First of all, you need to add an extension, which is named Keywords Everywhere, to your browser. Click here if you don’t know about it yet.
After you install it, refresh your Amazon homepage. You’ll then see CPC stats, competition data, and monthly keyword searches which are located next to each keyword phrase suggested.
Competitor Analysis: Research the Metadata of The Top Listings
Required elements: Basic source code readability
Efficiency level: Low
By mining keyword metadata for products your business is competing for, you will better understand these behavioral differences among Amazon buyers.
Finding the meta keyword information for the competing products? It is a good idea to check out the source code of the listing. Here is how it works:
Step 1: Download your targeted website.
Step 2: Right-click (or CTRL + click for Mac) and then choose “View Source.” It is possible to replace this operation with the following key combination:
- Firefox and Chrome: Ctrl + U
- Safari: Ctrl + Option + U
Step 3: Press Ctrl + F and type “keywords” into the find search box. After that, you will be navigated to a code line that resembles the following.
Copy & paste the keyword phrases you want into a document. Then, repeat this process for other items you need to evaluate.
Last but not least, incorporate these keywords into the Amazon SEO or Amazon PPC strategies.
Keyword Gap Analysis
Required elements: Amazing patience or a premium tool account
Efficiency level: Medium-High
To research this, it is essential to complete a keyword gap analysis to benchmark Amazon against your site.
By now, you have received Amazon SEO strategies that overlap with yours. Then compare Amazon’s domain with yours to discover what terms your web pages have in common and how many ranking positions separate you. Next up, it is wise to use those keywords for your Amazon PPC campaigns.
It is possible to do this manually, but it’s not that simple for a beginner. You need a lot of experience to know the keywords that potential customers will use to search for your product, including Amazon and Google.
Since you are reading this article, chances are you are looking for help, right? Maybe you know a few essential keywords for your product, but chances are you do not know them all. That is why we highly recommend a data-mining tool for this analysis.
Alternatively, you can also visit Olifant Digital for advice from trusted experts.
Amazon Quick View: “Uncover When Hovering”
Required elements: Pay to buy the premium version of the Amazon quick view function
Efficiency level: Medium (easy to monitor competitors, difficult to get search volume)
In general, Amazon Quick View is a pretty helpful feature. It is a Chrome extension that was developed by AMZScout – an Amazon product research company. This nifty feature allows you to quickly access important data about the products on Amazon’s search results page.
To get data in a quick view, all you need to do is hover over the product image. But, wow, what does this have to do with Amazon keyword research?
Click on the “Keywords” tab (third tab), and be prepared for a surprise!
It gives you dozens of keyword ideas that are useful for your campaigns!
However, you will have to pay to buy the premium version of this feature. Otherwise, you will encounter some difficulties, such as:
- You must take advantage of it quickly after installing and registering
- You cannot get search volume estimates for the keywords
However, it is worth the investment. You will receive the following:
- Product sales margin
- Product ranking by category
- Quality product list
- Keyword ideas from products you compete with
You will get all the above information for every product that interests you. However, give it a try to get some ideas for positioning your competing products through Amazon Quick View. When you are ready to join, buy the premium version.
Your Potential Customers Are Already on Amazon. So, What Are You Waiting For?
No matter what product you are selling, understanding how consumers search Amazon is essential to growing your business. That is why you need to do Amazon keyword research.
As a beginner, instead of shelling out hundreds or thousands of dollars a year on a new software suite, try one of the five keyword research strategies we mentioned above, including:
- Take advantage of Amazon’s autocomplete
- Amazon competitor analysis: research the metadata of their top listings
- Do a gap analysis of your domain against Amazon
- Take advantage of Amazon Quick View in Chrome