How to write compelling Meta Descriptions for SEO

A meta description is the HTML attribute within a web page’s section that describes its topic. Make sure you include a meta description in your web pages as it allows search engines and users to understand what your content entails and enables them to decide whether it pertains to their search query.

When it comes to metadata management, it implies developing  methods that allow information to be consolidated, obtained, accessed, evaluated, and managed to maximum efficiency within the company.

Meta descriptions are included in search engine results pages (SERPs) as the short description following the link to the website. For this reason, they’re often referred to as SERP snippets or simply snippe. Here are three tips to write effective meta descriptions for SEO.

1. Try to keep your meta descriptions concise, but descriptive

Focus on concisely getting your main message across. Google has stated that meta descriptions don’t play a significant role in search ranking, but it will cut off your description if it’s longer than 160 characters.

Use language that is interesting and informative to draw users in. Your description should convey what the page is about and how the page can help visitors solve a problem or resolve a question they may have. Don’t go overboard though and give away too much information on the SERP (search engine results page). Keep your meta description brief and catchy whether your topic is about  Etsy fees or anything similar to encourage your readers to click through and get what you offer.

2. Add your primary keyword when it makes sense to do so

The first step to figuring out if you should include your primary keyword in your meta description is doing keyword research. Once you’ve done your keyword research, it should be easy to find a search phrase that has the highest search volume and the lowest competition. There you have your primary keyword! If you haven’t done your keyword research yet, there’s nothing to worry about. You can do some simple Google searches based on what you think people are searching for, and then use Google Keyword Planner or another tool like SEMrush or Moz Pro to find out what the search volume and competition look like for those terms.

Either way, once you know what your primary keyword is, you need to figure out if it makes sense to add it in your meta description. 

3. Be sure your meta descriptions are clear

Avoid using the same keywords for every page on your website. Your meta descriptions should be specific per page. Using the keyword for multiple pages of your website can harm your  SEO, as search engines may see it as spammy.

To get the best results, make sure each meta description includes a keyword that is also used within the content on that page. This will help to show Google and other search engines that the content you’ve provided is relevant to users’ queries, which will boost your search engine rankings and drive more people to click through to your website from SERPs.

Make sure you include a call-to-action (CTA) in all of your meta descriptions. For example, “Click here” or “Read our blog now,” and make this CTA stand out by bolding it or changing its color so readers know what they need to do next when they look at their search results.


Take into account above-mentioned tips to write compelling meta descriptions for SEO that will  give the reader an incentive to read your article. You have a short amount of time to grab the reader’s interest and entice them to click through, so make sure you’re utilizing it properly.

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