There’s a good chance that you will stumble upon the video maker from Promo while browsing online. You’re probably intrigued by it too. So, should you create a Promo video of your own?
We certainly think creating your own video is a good use of your time. However, there are some things you should know before fully getting into video making. Although they are seemingly small factors, they can still make a huge difference in terms of the quality of your final output.
In this article, we will talk all about those important factors and how they can affect your video. Read on to pick up tips on how you can make your future videos better than before.
Where You Use the Promo Video
The platform you’re using will greatly impact your viewing experience. Some people are fine with watching videos anywhere and their experience does not suffer from it. That doesn’t hold true for everyone though.
Given the sheer number of platforms that now support video, having that ability would be ideal. It would certainly be more convenient since you won’t have to spend time searching for a specific video on your preferred platform.
Still, many viewers do have preferences and they stick to them very closely. It’s important to acknowledge that fact if you’re trying to reach new customers. Keeping that in mind gives you a better chance to appeal to more people.
You can edit your videos so they fit certain platforms perfectly. Whether you’re posting on YouTube, Facebook, or Twitter, you can customize your videos better for those particular platforms using Promo.
We also want to highlight the importance of crafting videos for email specifically.
Email marketing remains viable today. It may just be harder to pull off since a lot of people tend to ignore messages from addresses they don’t recognize. You can give potential customers a reason to view your emails by presenting them with well-made videos.
The Backdrop of Your Promo Video
A common mistake people make when they’re creating their first video is choosing the wrong backdrop. Many of us gravitate toward the eye-catching backdrops instinctively. We don’t take the time to think about how they could affect the quality of the video.
There’s nothing inherently wrong with using a busy backdrop for your video. It may even make sense in some scenarios.
The issue arises when your choice of backdrop actively distracts from the content of your video. Instead of adding to your video, the backdrop just muddles things up. The person watching it may not fully absorb the message you’re trying to convey.
When in doubt, keep things simple. That’s a good rule to follow when it comes to creating videos.
A simple and straightforward marketing video is more likely to get the job done compared to something needlessly elaborate. At the very least, your customers will understand what you’re trying to sell. They are more likely to respond because of that.
Promo has a wide selection of smart and sensible backdrops. Take your pick from the many options available and improve the clarity of your video in the process.
Use Custom Font in Your Promo Video
How do you make a lasting impression on your viewers? The quality of your video will certainly be memorable in one way or another. Beyond that, other seemingly minor elements of your creations can stay with your viewers.
For instance, the type of font you decide to use in your video can make a big difference. The specific font you use can even become a trademark element of your videos.
If you doubt the impact that using the right type of font can make, just think of “The Simpsons.” Simply writing that show’s title likely caused you to visualize the specific type of font they use.
We’re not saying that you need to come up with your own original font. Sticking to the standard fonts obviously remains an option.
Still, it’s nice to have some options in that regard. If you do have a custom font you want to feature in your videos, you can upload it to Promo and start using it.
Uploading the custom font you want to use is also very easy. There is a dedicated option for that in the video maker and you can access it quickly. Once you’ve found the option, simply upload the custom font you want to use.
From there, you can feature the custom font as prominently as you want.
Make Your Promo Video as Short or as Long as You Want
The length of a specific video can significantly affect how many people view it.
Think back to your own video viewing habits for a moment. Have there been times when you opted not to watch a video simply because it was too long?
Of course, what constitutes “too long” can still vary from one person to the next.
If you’re just scrolling through your social media feed, a video over two minutes in length may be too long. For others, anything over a minute is excessive. Some social media users may stop watching a video if it’s longer than 30 seconds.
There’s another advantage to creating shorter videos.
By creating a short video, you can increase the chances that it will be viewed in its entirety. Fitting everything you want to say in a very short video can be tough. You may be better served to use that video as a teaser instead of the full offering.
In any case, Promo does allow users to create videos of varying lengths.
You can create videos over a minute-long or go short. Condense your video down to six seconds and distill the message you want to convey to its essence.
Your Promo Video Will Not Feature a Watermark
A lot of video makers attach their watermarks to the content you create. Sure, the watermark may be small, but it remains noticeable.
You don’t have to worry about watermarks with Promo videos. The screen will not be cluttered by anything and all that will be shown in your video.
Getting the most out of Promo’s video creator requires knowing all about its features. Hopefully, the details in this article have given you greater insight into your options. Now, use what you know to start churning out higher-quality videos!