Business

Qualities of an Excellent Clothing Brand Name

One of the most challenging parts of starting your new clothing company may seem like it should be the easiest – choosing your brand name. For some people, the right name will just come to them, but the reality is that most people spend a significant amount of time brainstorming and testing until they settle on the perfect name. After all, the name is what sums your company up. It is the tiny piece of your brand’s story that must draw the consumer in.

Fortunately, this process does not have to be that hard. Sites like Namify help you generate clothing brand names that work for your business’s personality and mission. As you check out the list of potential names, consider these qualities of an excellent brand name:

Memorable

Perhaps the most important quality of a good clothing brand name is that it be memorable to the consumer. You want your name to stick in people’s minds. Keep it simple, bold, and unique. You need to stand out from all the other clothing brands out there.

Evocative

Your brand name should tell a story – but not the whole story. The best brand names evoke images and emotions in consumers, and as consumers interact with your business, the story begins to take shape.

Available

You need to make sure that domains and social media handles are available for the name you choose. There are tools out there to help. Sites that help you find clothing brand names, like Namify, also show the domain and social media availability for a given name. It’s important that consumers can easily and intuitively find you online, and matching domains and social media are a key part of that.

You will also need to check with the U.S. Patent and Trademarks Office and the Secretary of State of the state you’re operating in to make sure there isn’t already a business registered under that name. This will help prevent legal trouble further down the road.

Lasting

Your clothing brand name should be able to stand the test of time. Names that are trendy may seem fun and attention-grabbing now, but will they still be relevant in a few years? You should also consider whether your brand name can grow with your clothing company.

Here are some questions to ask yourself when evaluating the longevity of your brand name:

  • Is this name offensive in other countries?
  • Does this name tie me to one specific geographic area?
  • Does this name limit the brand to one product?
  • Will this name be outdated in five years?

If your answer to any of these questions is yes or maybe, you should consider going with a different option.

Genuine

Finally, you want consumers to feel your brand is genuine. A brand name that lends authenticity can go a long way in establishing relationships with consumers. Ask yourself if your name truly represents your clothing brand’s personality, mission, and values.

Finding your clothing brand name can seem overwhelming, but don’t let the process intimidate you. There are resources available to help you find the right name that will set you apart from the competition, stick with consumers, and grow with your company.

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