If you have decided to renew or create a website for your business, it is advisable that you do not lose sight of these tips that we offer you to succeed in the attempt. Whether you have enough knowledge yourself to tackle the task, or if you delegate experts, these tips will be useful to control that the website design finishes successfully.
Sometimes we entrust the work to amateurs or pseudo professionals in related subjects, who can create a web page, but not be the web page in design, performance and security that we had imagined. Keep in mind that there is a visible part of the web that we can control. I mean the design. We will like this or not, and we will see that quickly. But there are technical aspects such as usability, SEO optimization or security that can go unnoticed at first.
Let’s go with those tips:
1.References before creating a web page.
Before entrusting the creation of a web page to the first one that is offered to you, ask for references. I’m not just talking about training in design, programming, SEO or Security, of course. I mean that you can see previous work done by that person or company.
2. Be clear about what you want.
Browse the internet and look for website designs from companies in the same sector. You will see how in the end they all follow a pattern. A website of an advertising company is not the same as that of a consultancy or a perfume store.
3. Sometimes uniformity is good.
You will see that many of the websites have many points in common. For example, you will discover that most have the logo in the upper left and that clicking takes you to the home page of the web. And you will see how, if there is a client area or intranet, access is usually at the top right or that the legal notice and the privacy policy are, in practically all cases, in the footer, closing this page. Are they unoriginal websites? No. It is a question of usability, not to confuse the user. The webs are not made for you, but for your visitors, clients and buyers and they are the ones who have to feel at home.
Hence, we put the sections and elements of our website where the visitor expects to find them. This is not because I say so. It is studies of the behavior of the users that corroborate it. Therefore, putting the logo at the bottom of the page on the right will be very original, but the user will look for it at the top left, so please do not confuse them. Let it flow through your page. You don’t have all the time in the world to discover how original you are. It will go to your page to something specific and if it does not find it it will go away.
4. Usability, usability and more usability.
We continue with usability. Please make it easy and fast for your user to find what he wants. I repeat, it does not have much time and there are hundreds of websites. The user scans the page looking for what he wants and, if he can’t find it, bye, bye. Ultimately, the content must be logically structured and easily accessible. If you can get to what you want to see in one click, better than four. The text, with easily readable typography with short paragraphs and using bold, lists, etc.
5. Speed ​​sometimes matters more or as much as the design itself.
Loading speed. Very important. Critical aspect. Your website may be the most spectacular in the world that if it takes more than five seconds to load, it is possible that whoever is going to visit it will get tired and will not return.
6. Let the user find it quickly.
If your page includes a blog, has a lot of content, or is an online store, it is essential to include a search engine that makes it easier for the visitor to find what they want as quickly as possible. If it is an online store, a good system of filters and ordering of the results is also the best way to ensure an optimal browsing experience and, where appropriate, the user’s purchase on our website.
Hope these tips were useful!
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