Statistically, around 80% of the US population have their accounts on at least one social networking site. Instagram, Facebook, YouTube, Twitter – the list is endless, but do you know what it means? It means the scope of digital marketing is increasing and it really makes sense why Professionals pursue Digital Marketing. That’s a fair opportunity to reach new customers for marketers! The world doesn’t stand still; more and more people go online. People buy goods and services online, therefore you need to use social media to attract new audiences. But how can you do that?
Everything is not as easy as you might think. There’s a whole science of running online ads and you need to master this skill. Moreover, if you are eager to become a professional marketer, you should keep up with the latest trends in this area. Building the right digital marketing strategy is not easy because you need to consider an array of aspects and our goal is to help you tackle that challenge! Get comfortable and keep reading as we are going to review some insightful tips that might surely help you build the right social media strategy!
Set Your Goals
Remember that you can’t just open Facebook Ads and run some ads. First off, it’s not cheap and if you don’t want to waste money, you need to know how to do this. And your first and foremost task is to set the right goal. Do you want to increase brand awareness, just build an online community, or enhance engagement? You need to answer these questions first. However, you should always keep your goals realistic. Beyond this, these goals must align with the objectives of your business.
This recommendation should be followed by any business. It doesn’t matter whether you sell clothes in the USA or offer online loans in Sri Lanka, your first and foremost task is to set the right goals!
Make Sure You Know Your Core Audience
A lot depends on your business and the type of services or products you sell. If you want to run effective social media campaigns, you need to make sure you understand who your users are. At this very moment, the market is overloaded with a variety of social media analytics tools that allow you to find out more about your users. This will surely help you create an audience persona. You’ll find out where they live, how old they are, what languages they speak, and what they like or dislike. This is where you need to define what metrics are more important for you and use this information for building your social media strategy!
Choose the Right Social Media Platform
Of course, you may register the accounts of your company on all possible social media platforms, but you should be honest with yourself – do you actually need this? It is not necessary to be present on all possible platforms. Remember that quality matters more than quantity. Make a thorough research, find out more about your users and plan your presence on social media. Make sure your targeted audience is present on the chosen websites.
Set Up a Calendar
Yes, you read that right! As the saying goes, failing to plan is planning to fail. This is where you need to plan to post. Make at least one post per day and a few informative or entertaining stories. Always publish your content on time. The market is overloaded with a massive collection of tools for social media posting. Hootsuite is one of the most popular programs widely used by marketers from all over the globe. Your goal is to choose a program you like and set timings for your posts. As a result, you can rest assured that you won’t miss anything and all your posts will be published on time. Remember that regular posting of quality content is the main formula for success!
Make Sure You Know How to Engage Your Audience
Of course, it seems that the art of storytelling is not for everyone, but if you want to be successful on social media, you need to master this skill. Stories encourage interaction with your brand. When browsing the web, you’ll find many exciting recommendations on how to make emotional and engaging stories. Use these recommendations when preparing your content plan!
Remember that the success of your marketing plan is contingent on the effectiveness of your social media strategy. If it’s your first run with social media marketing, ask experts for help. Follow the accounts of successful marketers and see what they do with their accounts. This will surely help you understand how it all works! Beyond this, you shouldn’t also forget about the use of social media analytics tools that allow you to measure the effectiveness of your marketing strategy!