In the digital era where there are popular and “blooming” platforms like Instagram reels, TikTok, Youtube, and webinars it’s already obvious the importance and demand of video content. Many marketers have already been convinced that using video content in their digital marketing strategy has a lot of benefits. In this article we will learn about the top four benefits of using video content in digital marketing.
1. Boosts Conversion Rates
It’s already proven by many studies that using video in digital marketing can significantly boost conversion rates and help earn money. Adding promotional video content to your website or social media platforms can even influence buyers’ decisions and make them buy your products or use services after watching a video. Sending emotions and features via video is more than effective, so it has a great impact on users who are able to increase your conversions.
2. Engages better with the audience
Psychologically people tend to consume and understand video content better than other types of content. So digital marketing companies get a lot of benefits if they use video content in their strategy, as it is a great way to engage with your audience and strengthen relationships. Involve video content frequently and you will see the activity and interactions of the audience with your pages. Well-tailored video content which also interests your audience, will give your company opportunities to engage with your viewers and build trust.
3. Google loves videos
SEO searches for content that engages a lot of users. Nothing provides numerous visits, interactions, and engagement like video content. So it’s obvious that in terms of search engines, using video content will significantly improve digital marketing strategy. It’s not a random thing that YouTube is the second largest search engine after Google. When you post your video on YouTube as well as your website, your visibility and chances of appearing in search results are greatly increased. Furthermore, if you promote your video on social media, your chances of being discovered are getting even higher.
4. Fits almost everywhere in marketing
We can consider video content as a multifunctional type of content which easily fits almost in every sphere in digital marketing whether it’s social media, email marketing, mobile apps or websites. Video content, if it’s created with high quality on different video platforms, is able to be appropriate to each platform, and match the requirements of the marketing plan. Video is one of the rare content types which has a full package of tools which allow it to be appropriate to different channels and platforms. With so many benefits, it’s clear that video is an essential component of any inbound marketing strategy.
As we can see, video has a significant role in digital marketing. The growth of video marketing shows no signs of slowing. Indeed, with the rise of smartphone users and voice-powered devices, there is a greater demand for high-quality video content in digital marketing. It’s not too late to adapt the video content strategy to grow your business and expand your audience.