A heat map is a visual representation of data where values are represented by colors.
By analyzing move heatmaps, click maps, attention maps and scroll maps, you can be able to understand what really drives user behavior.
With this information, you will be able to make quick changes to your webpages, thereby improving the user experience and business growth.
Isn’t it interesting? Stay tuned. As you read further, in this article, we will discuss more about these broad categories.
So, why do we need a heat map?
Are people seeing important content on your website? Not sure if they do? Heat map is a wonderful way to know if your content is getting viewed.
Let us now look at each category one by one.
Move heatmaps
Hover maps show you areas on your web page where people have hovered with their mouse cursor. The logic followed here is that people look where they hover their cursor, and hence it shows how users are reading a web page.
However, the accuracy rate of mouse-cursor tracking is uncertain.
Pro tip:
A way to find someone’s email address
If you are a business owner or a marketer, you might need an email list at some point in time. Being smart and going with trends is essential.
With advanced technology like big data, machine learning, artificial intelligence, many smart email finder tools locate the email address format within a few seconds. You can also use these tools to find someone’s email address.
For example, GetEmail.io is one such tool that finds your prospects (from anywhere on this planet) email addresses within a few seconds.
Click maps
Click maps show you a heat map comprising of clustered click data. You will see colors such as blue, warmer red, bright white and yellow spots.
Blue refers to fewer clicks, warmer reds mean more clicks, and the bright white and yellow spots indicate the most clicks.
This map shares a lot of value and helps to demonstrate the significance of optimization.
Attention maps
With attention maps, you can know the areas of the web page that are looked over the most by user’s browser taking into account the vertical and horizontal scrolling activity.
Scroll maps
Scroll maps let you know how far people scroll down the page on your web pages and show you where users are dropping off.
This heat map type is great for longer web pages. It is pretty obvious that when the page is longer, only a few users will make it all the way to the end of the page.
Therefore, you must prioritize what you want the visitors to pay attention to and put it higher.
With the help of scroll maps, you can make tweaks to your web design. For instance, if you see any abrupt color changes, it could mean that users are not finding a connection between two elements of your webpage.
Concluding thoughts
As seen in this article, heat maps are a powerful way for understanding your target audience better and add more values. From a business perspective, such information can lead to organizational growth.
For accurate inferences, you need to have sufficient sample size per page (say 2,000 to 3,000 pageviews per design screen) before you consider the results.
I hope you find this helpful.
