SEO or otherwise known as search engine optimization is a process using which you can optimize the content as well as your website for it to rank higher on search engines such as Google. But the results and rankings are going to be international meaning anywhere around the world searching for a particular keyword for which you have optimized your site or content would get you as their result in top ranks. Although this outcome is necessary and amazing still the local businesses won’t be able to get in touch with you and that is why you need to have local SEO in your pocket.
Say you live in Toronto and want the residents of this city to know your business or brand better and interact with you then you need to do SEO Toronto that will be able to target the local customers rather than making it an international deal and giving no potential benefit to your locals and you as a business. Other than that following are some of the reasons why local or in your supposed case the Toronto SEO is necessary;
Ranking you higher in local searches
As stated earlier that SEO is a keywords game and Google as a search engine has sophisticated algorithms producing dedicated search results for its users. Also, the more your content shows up online, the more search engines will suggest it to users who search for a term. This is why vloggers use YouTubeStorm to increase the popularity of their channels. If you type “broken laptop repair” then Google would hit plenty of results for you but all of these international and on a global scale. On the other hand, if you search for “broken laptop repair Toronto” now the game has been changed and Google being intelligent would show you results regarding every laptop repair shop that provides its services to the people of Toronto and is either stationed within the city or near it.
The endgame is that local SEO helps in ranking you higher among the local searches which is the ultimate plan of many local businesses and brands.
Local SEO works for the benefit of your customers
If you care about your customers and don’t want them to skid from one place to another with no possible end to their misery then local SEO can help them reach and recognize you as a brand. After all, Google is a search engine that is there to help you and its other users out. Local SEO puts an authentic and robust version of your business information out there which means that your customers will be able to connect with you whenever they want without any issues.
Free source of advertisement
Have you ever heard about killing two birds with a stone? If so then you would love what is about to come next. Brands advertise their products and services and spend a lot of money over the marketing campaigns whereas local SEO helps you to not only rank higher among the search engines but at the same time being a source of advertisement for you as well. if you are a small business and in need of a local SEO but at the same time so advertisement for your products or services then going with local SEO is the best thing that you can do.