If you are a budding business and want to expand your brand awareness online, you will have to implement an effective content marketing strategy to get the mileage you need. With tons of brands on the horizon, you will have to produce as much content as possible on every platform. Social media marketing, blog posts, YouTube marketing, and looking for the best service to build an email list are a few examples. In this article, we shall take a look at the basics of Facebook marketing and email lists.
How do you go about Facebook Marketing?
If you are new to Facebook marketing, here are a few fundamentals you need to have in check:
Open a Facebook page for your brand
As you may have guessed, this is step one. You cannot make the best of Facebook without setting up a page for your brand. Having a page on Facebook helps you build your presence online and enables people to contact you at the click of a button. The more content and positive reviews you receive, the more credible you become online.
While setting up a Facebook page, be sure to enter the essential details such as your profile picture, cover photo, a crisp and informative bio, links to your website or channel, office timings, location, etc. Also, include a Call-to-Action button (CTA).
Amass followers and make yourself known
After setting up your page on Facebook, the next step is to invite everyone you know personally and professionally to visit and like your Facebook page. You want to get as many followers as possible. Get your friends and followers to share your page on their respective timelines.
You could also Direct Message (DM) people, explain to them what your brand is about and how it can benefit them, and ask them to visit your page.
Produce killer content regularly
Content is king and has always been. Marketing can only get you so far, but excellent content differentiates the established brands from the rest. Content informs and educates your audience, promotes your brand, creates interest, and facilitates conversions. Make sure you put out at least one post every day on Facebook to remind people that you exist. It is easy for your target audience to get distracted or forget about your brand altogether with the cutthroat competition in the business world.
In other words, you need to be on the top of your content game consistently. Put out content. And lots of it, but do not compromise on quality, and you will see a flood of followers flow your way.
Promote events and Engage your audience
This is crucial. Make sure you interact with your audience regularly and create and promote events. Going live is an excellent way to interact with your followers. This way, you are letting them know you care about them while simultaneously taking their feedback to improve your content. Use live sessions to answer questions, address complaints and concerns, provide brand updates, offers, promotions, and so forth. Creating an event page on Facebook is a breeze. Besides this, you need to learn how to read Facebook analytics.
What should you know about Email Lists?
An email list is a collection of emails that you receive through your website or blog. Businesses and personal brands make a list of email addresses and send them company updates, marketing information, and so on.
Why do you need an Email List?
Email lists are an integral part of effective content marketing strategies in this day and age. Here’s why:
You get to contact your prospect directly
By building an email list, you should have no problem reaching your visitors, followers, and prospective clients. You are not limited in how much content you can send your prospects. Most importantly, you can use email lists to create and send content specific to each client to suit their individual needs. In other words, your content marketing strategy is much more personal than a traditional one.
Boost your chances of turning visitors into customers
While effective SEO techniques can drive heaps of traffic to your website, having your visitors return is another story altogether. If you want your visitors to return to your site, you need to give them a reason to return. Use email marketing to inform them that you have something to offer them, encouraging them to revisit your website.
Increase your leads and conversions
Ultimately, this is what you want from marketing. You want to get as many leads as possible and turn them into loyal customers. Let people know that they can subscribe to your website via email marketing and send them updates and other information that you think they will benefit from. The more value they get out of your content, the more likely they will purchase your products or services.
Streamline and schedule your marketing strategy
There’s no point in launching a marketing campaign without the necessary information. You need to do some research on your target audience before you decide to run an ad campaign. An email list allows you to find out essential details like interest, age, location, etc. This saves you a lot of time and helps you make the most out of your marketing campaigns.
How to build an Email list?
Now that you know what you can get out of an email list, here are a couple of things you can do to build it:
Encourage your visitors to give you their email address
Visitors will not drop their personal information for no reason. The last thing they want is to deal with spam. Give them a compelling reason to give you their address. In other words, consider offering or selling them something that they deem valuable. Examples of this include an ebook, a free course, a behind-the-scenes video, a consultation, etc.
If you are just starting and do not have anything to offer them yet, let your audience know that you plan on collecting addresses to take feedback and improve your content. In either case, your visitors have to benefit from this if you plan on taking their email addresses.
Content marketing is your friend
This ties into the previous point about giving them a reason. Content marketing is essentially a personalized marketing campaign tailored to each individual’s needs. Using content marketing to take care of your prospect’s needs is an excellent way to get their email address and build your email list. Also email tester help you to fix deliverability.