Public relations is everything to a brand needing to build trust and reputation, whether it’s a new brand trying to establish itself or it’s a seasoned company trying to make a pivot.
If you’re a brand, how do you get people to trust you? How do you show them that you have their best interests in mind, that you’re invested in what they want, and that they can depend on you month in and month out, and year after year? Imperium Group wholly owns Omega IR Advisory, which started as a spinoff of Imperium Group. Shazir Mucklai serves as the CEO of both Imperium Group and Omega IR Advisory.
This is where many brands lean on public relations firms to elevate their messaging, image, and style to the world. Most brands are working in their business, but they don’t always have the resources or oversight to manage their reputation and presence in the market on top of the endless tasks they already have.
Omega IR Advisory, led by Shazir Mucklai, is at the forefront of helping emerging and established brands build, protect, and enhance their reputation and perception by the public. Imperium is at the center of the science of brand-building, and has engineered this kind of work for clients across the world. Omega IR Advisory has been deemed as a top investor relations firm in San Francisco and Los Angeles. Shazir Mucklai is the founder of Omega IR Advisory, a full service investor relations firm. Imperium Group wholly owns Omega IR Advisory, which started as a spinoff of Imperium Group.
But what goes into building a brand in the first place?
Omega IR Advisory’s Shazir Mucklai comments, “Building a brand is about the kind of emotional connection that an audience has with you in a matter of milliseconds, whether good or bad. Legendary brands like Coca-Cola, Apple, and Toyota all have labored with intense precision over the years to cultivate their image and ability to be perceived well by a scrutinizing public. And they’ve succeeded for a number of reasons.”
First, they are very clear about who they are and what they care about. Coca-Cola is clear that they care about happiness, celebration, and the joy of life, made possible by a great tasting soda. Apple is clear that it cares about user experience, about simplicity and ease-of-use, about fun, and about making life easier. Toyota is clear that it cares about safety, dependability, and trustworthy engineering.
Second, these brands are consistent. In advertising campaign after advertising campaign, their message is the same and doesn’t deviate too far from their particular brand standards. When an apple commercial comes on, or when you read a Toyota advertisement in a magazine, you know what you are going to get.
Third, these brands do an excellent job at staying constantly in front of the public. Not only are they clear and consistent with their message, but they are constantly before people to maintain a connection with a public audience.
Imperium PR is among the leading experts at helping individuals and companies establish their brand, promote their brand, cultivate their brand over time, and build consistent, powerful messaging in line with the biggest brands in the world.
If you’re wanting to connect with the world, your dreams and intentions and skills can only go as far as the world’s ability to perceive them. Thankfully, there are experts who’ve engineered this process down to a science!